Mass Media and Communication

The term “mass media communications” may not sound very exciting, but it is among the most dynamic and fastest growing fields of study in the world. Mass media communications are the variety of ways used to communicate with very large audiences such as the population of a city or entire country. Mass media communications include books, magazines, newspapers, radio, television, film, and now the Internet. So if you’re interested in exploring a career in publishing, journalism, broadcasting, film, advertising, public relations, media art, or the new Internet media, check out the new Mass Media Communications Program.

Mass media communication is an important component of almost every business and industry, and new career and job opportunities in mass media communications are being developed nearly every day. So if you’re interested in learning more about the new mass media or in exploring a career in publishing, journalism, broadcasting, film, advertising, public relations, media art, or the Internet media, check out the new Mass Media Communications Program.

TYPES OF MASS MEDIA

Activities:

Computers
Computers are machines that help people find answers to their questions. There are many kinds of computers. Some are very large; others are so small that we can put them in our pockets. There two basic main kinds of computers analog and digital. Computers can do many things; they can solve mathematics problems, record airline reservations, help in space flights and direct nuclear weapons. They can even speak and make translations from one language to another. Computers are becoming more and more popular. Many small businesses such as shoe stores and restaurants are using small office computers. These businesses use computers for jobs, such as keeping inventory (counting how many shoes they have sold, and counting how many and what kinds they still have.) these computers can help the business people make decisions about what to order, buy, deliver and so on. Home computers are also very popular. Everyone in the family can use these small, inexpensive devices. Children enjoy playing video games, like Pac-man and river raiders on them. In addition, they can use these aids to learn and review schoolwork. Adults often use these computers to help with the household budget, amount of money to spend. These versatile machines can also type letters.

1) What do children use computers for?

5. for making more money
   
6. for keeping records of their video games
   
7. for playing games and doing school work
   
8. for keeping records of their family budget
   

2) How do office computers help business people?

5. by keeping updated sales inventories
   
6. by ordering from small restaurants
   
7. by promoting the delivery of shoes
   
8. by buying in small stores

3) Why are computers getting more and more popular?

5. Because they serve humans in many fields
   
6. Because they are getting larger everyday
   
7. Because they represent money to spend
   
8. Because they can be analog 
   

Moral and Values

What’s the definition of moral ?

concerned with the principles of right and wrong behavior and the goodness or badness of human character

What are your values?

Your values are the things that you believe are important in the way you live and work.

Examples of Values

• Reliable
• Loyal
• Committed
• Open-minded
• Consistent
• Honest
• Efficient
• Innovative
• Creative
• Humorous
• Adventurous
• Motivated
• Positive
• Optimistic
• Inspiring
• Passionate
• Respectful
• Athletic
• Courageous
• Educated
• Respected
• Love

Activities:

Answer the following 


1. What issues, according to this article, do reporters associate with "moral values" voters?
2. What terms do reporters use interchangeably to describe these voters?
3. Who are the leaders commonly heard in reports on this movement?
4. What did Baptist minister Tony Campolo mean when he said "evangelical Christianity had been hijacked?"
5. What issues does Campolo think evangelicals need to emphasize? 

Science and Technology

What is Science and Technology?

Science is a systematic way of acquiring knowledge about a particular field of study. According to Science Made Simple, a leading website in scientific eduction, science helps us to gain knowledge, through an organized system of observation and experimentation. This system is used to describe different natural phenomena. The aforementioned description is that of pure science, and biology, chemistry, physics and Earth science are the basic fields of pure science.

Technology can be defined as the products, tools and processes used to accomplish tasks in daily life. According to Use of Technology, technology is the application of science to solve a problem. Technology involves the application of engineering and applied sciences to solve the practical problems of human lives. 

Technology is basically human knowledge that is used to create products and artifacts with the help of innovative tools, systems and materials. Technology is used for communication, manufacturing, learning, securing data and transportation; it is often a consequence of science and engineering, but technology as a human activity precedes the other two fields.

What is Science and Technology studies?

In light of the importance of science and technology (S&T) in the world today, there is a need for scholarly work on its social dimensions. The Department of Science & Technology Studies is dedicated to research and teaching about scientific knowledge and technology in its social context. In their research, faculty members examine S&T both in contemporary societies and through historical investigations. 

Activities:

Fill the gaps with the correct object.


1. If we want to print out the information in the computer, we use a _______.
2. A ______________ is a small object which you move with your hand to give instructions to the computer.
3. If we want to upload our pictures onto the computer, we use a _________.
4. While chatting on the web we usually use a _________ to see each other's faces.
5. It is smaller than a desktop computer and you can carry it with your hands. It is a ______________. 


Reading Comprehension

Invenctions 

Humans beings have been inventing since we first appeared on Earth starting with the simple Stone Age tools. In the last one hundred years, the pace of inventions has accelerated. Not all inventions were immediately recognized as useful. For example, the photograph was not even perceived as a practical tool at the time it was invented by Thomas Edison. Edison is one of the greatest inventors of mankind.
Many inventions came from individuals who work alone. Ideas were often a moment of inspiration but the invention always took painstaking hard work over many years. Leonardo Da Vinci’s helicopter took a few hundred years to develop from his early sketches to what we see today. Some inventions such as the wheel and paper clip are simple. Others like transistors and locomotives are more complex. But each invention has an important impact on man’s daily life. All inventions have one thing in common, an inquisitive and creative mind.

What do inventions have in common?

5. an impatience and creative mind.
   
6. they took hundred years to work
   
7. an inquisitive and creative mind.
   
8. are too simple to create them.
   

Who contributed with the invention of the helicopter?

5. Thomas Edison.
   
6. Albert Einstein .
   
7. Leonard Edison
   
8. Leonardo Da Vinci.
   

Who invented the photograph?

5. Leonardo Da Vinci.
   
6. Thomas Edison.
   
7. Albert Einstein .
   
8. None of them
   

Computers

Computers are machines that help people find answers to their questions. There are many kinds of computers. Some are very large; others are so small that we can put them in our pockets. There two basic main kinds of computers analog and digital. Computers can do many things; they can solve mathematics problems, record airline reservations, help in space flights and direct nuclear weapons. They can even speak and make translations from one language to another. Computers are becoming more and more popular. Many small businesses such as shoe stores and restaurants are using small office computers. These businesses use computers for jobs, such as keeping inventory (counting how many shoes they have sold, and counting how many and what kinds they still have.) these computers can help the business people make decisions about what to order, buy, deliver and so on. Home computers are also very popular. Everyone in the family can use these small, inexpensive devices. Children enjoy playing video games, like Pac-man and river raiders on them. In addition, they can use these aids to learn and review schoolwork. Adults often use these computers to help with the household budget, amount of money to spend. These versatile machines can also type letters.

1) What do children use computers for?

1. for making more money
   
2. for keeping records of their video games
   
3. for playing games and doing school work
   
4. for keeping records of their family budget
   

2) How do office computers help business people?

1. by keeping updated sales inventories
   
2. by ordering from small restaurants
   
3. by promoting the delivery of shoes
   
4. by buying in small stores

3) Why are computers getting more and more popular?

1. Because they serve humans in many fields
   
2. Because they are getting larger everyday
   
3. Because they represent money to spend
   
4. Because they can be analog